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microbiome Insights

research, branding and identity

Microbiome Insights Inc. is a Vancouver-based company providing state-of-the art sample testing and analysis of the microbiome, the communities of microbial cells – including bacteria, viruses and fungi – that inhabit humans, animals, plants and environments. They provide services that enable researchers and clinicians to easily and effectively include microbiome analysis in their studies, across a range of human, animal, agricultural and environmental research applications.

Through comprehensive design research, we better understood the values and character of this growing start-up company in order to address their branding and identity needs.

Art direction, research, design: Tina Yan, Adrian Ho, Samuel Sum


1. secondary research

  • Brand Audit
  • Customer Analysis
  • Competitive Review
  • Case Studies

2. primary research

  • Interviews
  • Co-Creation Session
  • Data Analysis

3. design solution

  • Brand Strategy
  • Verbal Systems
  • Visual Systems

co-creation session



Provide quality and efficient microbiome analysis services for scientific researchers of all disciplines.


Unlock the potential of the microbiome to push discovery and advancement throughout all scientific disciplines.


Trusted leaders in microbiome research with the passion to discover and innovate.

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visual materials


brand guidelines book